All case studies
CommercialAllianz Partners · Allyz x SimpleSurance · 2024–2025
Embeddable SDK opened B2B2C and added millions in revenue
- Problem
- A B2C-only model kept core distribution channels closed to partners.
- Action
- Led an API-first shift to a B2B2C ecosystem and shipped an embeddable widget/SDK.
- Impact
- Partner integration became 3x faster, adding millions in annual recurring revenue (ARR) in year one.
3xfaster partner integration
How it worked
- Built a backend abstraction layer unifying data across fragmented legacy systems.
- Standardized APIs across Western and Eastern Europe.